Maersk India Family Day at Taj The Trees — Delivered in 4 Days
| Client | Maersk India |
| Event | Annual Family Day |
| Year | 2024 |
| Format | Full-day event (morning to evening) |
| Attendees | 450 — employees and family members |
| Venue | Taj The Trees, Mumbai |
| Industry | Global Shipping & Logistics |
| Theme | Ship — anchored to Maersk's brand identity |
| Execution Lead Time | 4 days from enquiry to delivery |
| Scope Delivered | Stage, photobooth, entrance gate, stall decor, kids' zone, entertainment lineup, event licenses, full-day coordination |
The Brief
The Approach
With only 4 days between enquiry and event day, MRG Evennts compressed what is normally a multi-week planning process into a focused 96-hour operation.
Day 1 — Lock the foundation. Venue confirmation with Taj The Trees, theme finalisation (a ship-anchored concept tied to Maersk’s brand identity), event licenses and permissions initiated, anchor and entertainment lineup booked.
Day 2 — Design and production. Stage design, entrance gate concept, photobooth treatment, and stall decor brought to life by the production team. Kids’ zone programming finalised — jumpers, trains, chocolate fountain, popcorn and candy counter, dedicated infant zone.
Day 3 — Vendor coordination and pre-build. All vendor handovers completed. Entertainment briefed and rehearsed: emcee, magic show, bubble show, DJ. Catering coordination locked with the hotel. Final headcount confirmed for kids’ zone and adult programming.
Day 4 — Setup and execution. Venue build from early morning. Stage, gate, photobooth, and stall decor installed. Kids’ zone set up with all activity stations. Final walkthrough. Doors opened on schedule. The event ran from morning to evening without a visible misstep.
The Execution
The Maersk family day was delivered as a full-day event at Taj The Trees, running from morning to evening for 450 employees and family members. The ship theme — anchored to Maersk’s identity as one of the world’s largest shipping companies — ran through stage design, the entrance gate, photobooth, and stall decor.
The kids’ zone was the operational centrepiece. With 450 attendees including a meaningful number of children across age groups, dedicated programming was non-negotiable. The zone featured inflatable jumpers, train rides, a chocolate fountain station, popcorn and candy counter, and a separate infant zone for the youngest attendees. Each activity station was staffed and monitored throughout the day.
Entertainment moved across the day in distinct movements — an emcee anchoring transitions, a magic show that drew kids and adults equally, a bubble show that became a photographic moment, and a DJ-led closing segment that lifted energy through the evening. Food and beverage was managed by the Taj kitchen, with MRG coordinating service flow and timing.
All event licenses and permissions were arranged by MRG, removing administrative load from the client during an already compressed timeline.
Why It Worked
An operational team built for compressed timelines. Four days from enquiry to a 450-person event at a premium hotel is not a workflow most event companies are structured to handle. MRG’s vendor relationships, on-call production team, and ability to parallel-process tasks across venue, theme, kids’ programming, and licensing made the timeline possible.
The right theme, executed quickly. A ship theme tied to Maersk’s brand identity gave production a clear creative direction within hours. No back-and-forth on theme concepts. The team moved directly from brief to build.
Kids’ programming that worked for the actual audience. Family days fail when children get bored. A staffed, multi-station kids’ zone with age-appropriate activities — including an infant zone — meant parents could engage with the adult programming without juggling childcare.
License and logistics handled. With 4 days to deliver, the client could not afford to be chasing permits or coordinating vendors. MRG absorbed the entire operational load — including event licenses, vendor handovers, and venue coordination — so the Maersk team could focus on showing up for their families.
A premium experience without visible compromise. Despite the timeline, attendees experienced a full-scale family day at a premium Mumbai hotel. The brand integrity Maersk expects was maintained through every touchpoint — stage, decor, entertainment, hospitality, and kids’ programming.
Planning a Corporate Family Day?
Whether you have 6 months or 6 days, MRG Evennts can deliver. From kids' zone programming and theme execution to licensing and on-ground coordination — we handle every detail. Share your brief and we will respond within 24 hours.
15+ years • 2,000+ events delivered • 95% repeat clients